Average Family Spending on Christmas Gifts 2012

November 1st; another holiday concluded and a new one to start budgeting for. I know most of you don’t want to hear the word Christmas prior to December, but Christmas is the most expensive holiday for the average family. If you want to keep your family budget underneath that average family spending for Christmas, you are better off planning early.

You know the drill by now. This is one of those posts where I cleverly break down consumer spending so that you are more knowledgeable when it comes to your own budgeting. It’s why you love this blog. So, before you make your family’s Christmas list, here’s what the average family is spending as reported by  The National Retail Federation.

Families are Spending More than Last Year

This coming Christmas, the average family budget for 2012 is $749.51. That’s up over the $740.57 the average family spent last year. However, it still hasn’t topped the records spent in 2007 before the recession.

This is total Christmas spending. The average gift budget is $548.56, which is up only about $6 over last year.

One interesting conclusion that consumer researchers at NRF found was that families have moved on from “needed” frugality to a new “practiced” frugality. In other words, the recession has forced families to make tough choices on spending and those habits formed are persisting beyond the recession.

Breaking Down the Gift Budget

Here’s the part where I get to throw around some corporate jargon that I get to use every day at my job! Let’s “drill down” a little further and look at how the average family distributes that gift budget across the people they know.

Gifts for family will make up an average $421.82 of the total budget. Friends can expect $75.13. While Co-workers get $23.48. That leaves $28.13 for other acquaintances like teachers, postal workers and paperboys.

When Do Average Families Start Shopping?

Most families start shopping in November. When I say most, I mean nearly 40 percent. Only about 20 percent of families procrastinate and begin in December. That leaves another 40 percent of families starting October and earlier.

Most Popular Ways of Saving During Christmas?

Apparently, not all ways of saving money are created equal. The most popular ways of saving money for Christmas are:

  1. Shopping for sales more often – 46.4 percent
  2. Using coupons more often – 35.9 percent
  3. Buying more practical gifts or necessities as gifts – 27.2 percent

The Holiday of Me

The season of giving is very popular with everyone’s self. One interesting trend over the last few years is the growing popularity of me gifting. Roughly 59 percent of shoppers plan to spend an average $139.92 shopping for self this holiday season.

Most Popular Gifts

I hope Santa’s Workshop is reading. Based on the NRF survey, the most requested gifts this Christmas are:

  • Clothing – 49.1 percent
  • Books, CDs, DVDs and video games – 45.7 percent
  • Electronics – 35.9 percent
  • Home décor – 20.2 percent
  • Sporting goods – 17.4 percent

Goofy looking Christmas sweaters, ties and socks were not mentioned…surprisingly. Although we all know that they will be abundantly plentiful under the Christmas tree.

That’s it families! Now that you are empowered with the knowledge of average Christmas spending, I leave you to wisely craft your own budget. Please leave me some insight into your own spending in the comments!

What’s your family Christmas gift budget look like? Is the average family spending too much or is it just right? How are you saving money this year? Are you planning on splurging for yourself? Will men ever beat women on gift spending?


About Business and Community Link

Business and Community Link is here to offer the best in business support. We are a small but friendly team of business owners who understand the difficulties that you face because we have been there! Our main aim is to encourage, support and offer assistance to those running or thinking of running micro and small businesses. Our vision is to be the first point of call for businesses across the country when they are looking to get the help and support they need to make a success of their organisations. We will provide training, mentorship and affordable solutions so that all businesses no matter what their size or turnover, can have a fighting chance of survival.
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