For starters, it keeps your site fresh and can boost your search engine ranking, notes Maryalene LaPonsie at Small Business Computing. It can establish you as an expert, which can make people think of you when it’s time to buy.You can promote your blog on social media, which can get it shared and generate interest. Include social media buttons on the blog to make it more shareable. If it’s insightful enough, people will bookmark your blog and revisit it just to see what you have to say.
And allow people to comment on your blog; you might get some helpful feedback (and yes, helpful criticism too).
If it’s too much for you to take on, let an employee do it, with your oversight. It might just help their professional development.